Top 58 Dental Marketing Ideas
BY: DR MIKE HAMILTON // INCEPTION DENTAL WEBSITES, OWNER
This list of dental marketing ideas comes from years of building a large practice of my own. I'm a chiropractor, but I found that the strategies I used to build a huge practice were the same things a dental office could do to explode their practice.
I also found that my profession was much more difficult than marketing dental services. The same programs I used are actually much more fruitful in the dental field.
I hope this information is as helpful for you as it was for me.
#55 - Dental Marketing Idea
Using your own pictures on your site is always the best, but if you don't have any pictures the site below may be a good place to find some.
#54 - Dental Marketing Idea
Having a responsive mobile design today is pretty much a given if you are working with a reputable online company, but it's a critical piece.
#52 - Dental Marketing Idea
Create Office Video
The future of dental websites will include amazing background videos. It will be worth it to find a high end video team in your area to help with this on your website.
#51 - Dental Marketing Idea
Having a well done frequently asked questions page is a great idea. Simply type out the questions that your patients are regularly asking you. Easy and it can save you time.
#35 - Dental Marketing Idea
Patient testimonials are great, but most people won't go to your testimonials page. They will definitely look at your Google reviews on the outside though.
#34 - Dental Marketing Idea
There are a large number of social sites out there to list your dental office on. Assign a staff member to create accounts for you. Don't lose the passwords.
#32 - Dental Marketing Idea
Write A Book
For some reason we all give authors more credibility. Writing a book can open doors that few other things can. If you feel you have substantial knowledge on a helpful topic go for it!
#31 - Dental Marketing Idea
Chamber of Commerce
Being a part of the chamber can get your introduced to a lot of important people in your community. It can also help the rank of your website.
#30 - Dental Marketing Idea
Having a marketing calendar can really help you to clarify how much or how little you have going on. Our marketing calendar was front and center in our office.
#29 - Dental Marketing Idea
If you're going to do a newsletter put a bit of time into it. Don't send out those canned terrible pages to your precious patients. Show them you actually care.
#28 - Dental Marketing Idea
Google Webmaster Tools
Google Webmaster tools is there to give you more insight into your online presence. Use it to watch for errors and to see where you can improve.
#27 - Dental Marketing Idea
Google Analytics will show you what your potential patients are looking for. Watch the pages they visit and craft your website design to match.
#26 - Dental Marketing Idea
Google Adwords has been on the rise lately. Changes in the coloring of the ads is causing more people to click on them. I'm giving it a thumbs up in your marketing plans.
#25 - Dental Marketing Idea
Facebook advertising has taken the world by storm. It can be very effective, but very few companies are doing good work on this. Buyer beware here. Probably best to call us for advice.
#24 - Dental Marketing Idea
I'm not a huge fan of LinkedIn for dental marketing, but the more places you have listings the better. I would setup an account here and start connecting.
#23 - Dental Marketing Idea
Again, I would have an account here with some pictures and information about your business. Not a place to build your business, but important.
#22 - Dental Marketing Idea
If your Google Business page has errors you're in trouble. This critical business listing area must be step properly. Perfect this or call our expert team.
#21 - Dental Marketing Idea
You must have a YouTube account, but it's also a great place to post testimonials or useful information for your patients. Be the leader in your community.
#20 - Dental Marketing Idea
Twitter is important to have setup, but I wouldn't look at it as a benefit for new patients. Create a listing and keep it active and you will be good to go.
#19 - Dental Marketing Idea
Traditional Facebook posting will generally not produce new patients, but paid Facebook advertising can be a home run. Learn more about his opportunity.
#18 - Dental Marketing Idea
Blogging can be very useful for your dental website, but people have to reading the blogs. Just posting blogs that sit there unread will have little impact.
#17 - Dental Marketing Idea
Referral Cards can be a huge boost to a dental clinic, but they must be passed out properly. Most offices wast this opportunity at new patients.
#16 - Dental Marketing Idea
Most dental offices don't need to be this aggressive, but it can be very effective. It depends on how large you want your office to be.
#15 - Dental Marketing Idea
I rarely see dental offices at shows or events. This is a great way to answer questions and meet new patients. Spend time with the people and grow.
#14 - Dental Marketing Idea
Groupon can be a blessing and a curse. It can certainly generate new patients, but the patients it generates are not always the most ideal. Caution here.
#12 - Dental Marketing Idea
In general I don't feel that billboards are a good idea, but if you have thousands of dollars you want to spend they can be impressive.
#11 - Dental Marketing Idea
Properly crafted newspaper ads can explode a dental practice. The problem is almost no one does them properly. Learn how I harnessed this power.
#10 - Dental Marketing Idea
This is a great way for your dental office to become top of mind with local businesses. Show them you care and they will be there for you.
#7 - Dental Marketing Idea
Outside Dinner Talks
If you like speaking then doing dinner talks can be one of the most powerful marketing tools at your disposal. Learn how we did them.