Dental Re-Marketing Ads
BY: MIKE HAMILTON
INCEPTION DENTAL WEBSITES, OWNER
What if you could capture every patient that ever landed on your dental website and then send them future marketing messages? The great news today is that you can actually accomplish this. Google Re-Marketing and Facebook Re-Targeting allow you to continually follow up with potential patients.
As a dental practice it can be invaluable for you to keep top of mind awareness with your patients. Most dental offices use postcards to do this, but most of your patients are online today. They are surfing through the pages of Facebook and other areas of the internet. It can be very powerful to show them your messages everywhere they look.
What Are Re-Marketing Ads?
Have you noticed that after you visit a website that you start to see small ads for that product or business showing up on other websites you visit? Those ads are there because you have cookies on your computer from the websites you visited. In essence you are being tracked when you visit websites.
Re-Marketing can be a very effective way to stay in front of your current patients, and it can also be a way to continually encourage a new patient to try your service.
How Do You Start Re-Marketing?
Starting Re-Marketing is as simple as placing a bit of code on your website. Google and Facebook both supply code snippets that can be easily placed on your website by your webmaster. This is something that we do for many of our clients here at Inception Dental Websites.
There is some cost to doing this form of marketing, but the good news is that you only pay when someone clicks on your add. You have other options about how this type of add can be billed, but we feel that paying per click is the best way to do.
If you have any questions about Re-Marketing for your dental website just give us a call. We'll be happy to explain the process and help you get setup.
If you're looking for more dental marketing ideas this might be helpful: 58 Dental Marketing Ideas