BY: MIKE HAMILTON
INCEPTION DENTAL WEBSITES, OWNER
Dental SEO is a very confusing topic for most dentists. To be honest it's confusing for most people that say they understand it, but I'm going to attempt to give you some insight into this mysterious practice. In a few more paragraphs you'll know more than many so called professionals.
To start off SEO is short for search engine optimization. In normal human language it means SEO's are people that help you get your website ranking at the top of the search results for different keywords that apply to your dental practice.
For example if you want your dental website to rank for "Best Dentist in Green Bay" then and SEO professional should be able to help you design a plan to accomplish that.
Watch Out for SEO Companies
SEO companies can be amazing and they can be awful. Finding one that really knows what they are doing is like a needle in a haystack. Everyone will tell you they are great, but my experience in this industry has shown me that the great ones are quite rare.
The majority of companies are charging way too much for what they are actually doing, but they are great at leaving you in the dark with fancy SEO terminology. The more confused you are the more they can charge you. Let's start fixing that with a bit of education.
Two Components of Dental SEO
There are two major components to SEO. The first is on-page optimization and the second is off-page optimization. On page optimization deals with hundreds of factors that are going on inside of your actual website and off-site optimization deals with all of the external signals that are coming into your website.
I could literally type all day about everything you need to know about SEO, but instead you may want to take a look at this article.
MOZ is a great source for beginners and even advanced SEO professionals. Going through their beginners guide will give you a great background on this topic. It will also help you to save thousands of dollars because you'll make better decisions about who you work with.
If you have any questions about SEO for your dental website feel free to give us a call. We will be happy to help you.
Our team at Inception Dental Websites is here to help you with all your SEO questions. Give us a call today.