Dental Video Marketing
BY: MIKE HAMILTON
INCEPTION DENTAL WEBSITES, OWNER
Very few dental practices are utilizing dental video marketing they way they could be. As online marketing progresses video marketing is reaching new heights, and not in the way that every dentist expects. This article will give you some background on what's working today.
The most common use of video is probably testimonial videos. They can be effective is they are marketed properly. Just making videos and posting them on YouTube is probably a waste of time, but if you take those same videos and use them as Facebook ads you might have something.
Facebook allows you to do boosted posts as well as ads. You also have the ability to show your ads to very targeted demographics. Doing this properly can expose thousands of potential patients to your message.
Dental Video Options
The second powerful use of video is as a background to your website. Having a high quality video playing in the background of your website gives a potential new patient what then need to feel comfortable with your office. They don't need to hear you talking they just need to see what it's going to look like to be a patient in your practice.
The best new dental website designs are incorporating video on a large scale into the background of the website homepage. The only thing holding this back for much of the profession is the difficulty of getting your hands on a high quality video. It can be somewhat expensive to shoot high quality video.
At Inception Dental Websites we work hard to keep our clients ahead of the pack. Call us today to see how we can make video work for you.