Top 58 Dental Marketing Ideas
BY: DR MIKE HAMILTON // INCEPTION DENTAL WEBSITES, OWNER
This list of dental marketing ideas comes from years of building a large practice of my own. I'm a chiropractor, but I found that the strategies I used to build a huge practice were the same things a dental office could do to explode their practice.
I also found that my profession was much more difficult than marketing dental services. The same programs I used are actually much more fruitful in the dental field.
I hope this information is as helpful for you as it was for me.
#58 - Dental Marketing Idea
Directories
You can verify that all your directory listings are accurate using a program call Whitespark. Check out the link below.
#57 - Dental Marketing Idea
Perfect Titles
Title tags are a critical part of your dental website. Make sure yours are written properly.
#56 - Dental Marketing Idea
Guest Blogging
Guest blogging to build links to your site is an option, but before you go too far down the path I would read this article.
#55 - Dental Marketing Idea
Powerful Pictures
Using your own pictures on your site is always the best, but if you don't have any pictures the site below may be a good place to find some.
#54 - Dental Marketing Idea
Mobile Marketing
Having a responsive mobile design today is pretty much a given if you are working with a reputable online company, but it's a critical piece.
#53 - Dental Marketing Idea
Animoto Office Tour
Animoto is a great way for a dental office to make a cheap high quality video for their website. Check out the link below to learn more.
#52 - Dental Marketing Idea
Create Office Video
The future of dental websites will include amazing background videos. It will be worth it to find a high end video team in your area to help with this on your website.
#51 - Dental Marketing Idea
FAQ Page
Having a well done frequently asked questions page is a great idea. Simply type out the questions that your patients are regularly asking you. Easy and it can save you time.
#50 - Dental Marketing Idea
Build a Sitemap
A sitemap can help your dental website be understood by Google. It's a road map for the Google Bots.
#49 - Dental Marketing Idea
Ezine Article Posts
This idea is starting to have less impact, but posting articles to sites like Ezine can help to improve your rank.
#48 - Dental Marketing Idea
Learn About Yelp
Yelp reviews can help or hurt your business. Having a good reputation is critical to your success.
#47 - Dental Marketing Idea
Write An Awesome Ad
Print ads can be very effective if you tell a story. It's not about the services it's about the story you tell.
46 - Dental Marketing Idea
Sponsor Local Groups
If you sponsor local groups they often need a place to meet. Let them use a part of your office for their meetings.
#45 - Dental Marketing Idea
Do Blog Comments
Leaving comments on topic related blogs can be a helpful SEO strategy for your website rank.
#44 - Dental Marketing Idea
Four Square Account
Four Square is a strong place to list your business. It's also a place to grow your reviews.
#43 - Dental Marketing Idea
Bing Confirmation
Take the time to confirm your business with Bing. Better yet let us do that for you as a part of our system.
#42 - Dental Marketing Idea
Google Confirmation
Make sure your dental office is listed with Google. Just as with Bing we are happy to help with this.
#41 - Dental Marketing Idea
Use Hootsuite
Hootsuite will allow you to post to multiple social media websites from one interface. It's worth taking a look at.
#40 - Dental Marketing Idea
Create Email List
It's always good to have a large group of people to stay in contact with. Start building your list.
#39 - Dental Marketing Idea
Specialty Website
It's important for your website to be focused on the topic you are marketing. We can handle topic specific dental sites.
#38 - Dental Marketing Idea
Off Site SEO
Building backlinks to your dental site will improve your rank. You can learn more about this at the link.
#37 - Dental Marketing Idea
On Site SEO
The onsite optimization of your dental site is critical. Most websites are missing pieces. This article should help.
#36 - Dental Marketing Idea
Instructional Videos
Very few dentists use the power of Youtube. Give your patients some great information and they will follow you.
#35 - Dental Marketing Idea
Patient Testimonials
Patient testimonials are great, but most people won't go to your testimonials page. They will definitely look at your Google reviews on the outside though.
#34 - Dental Marketing Idea
Social Websites
There are a large number of social sites out there to list your dental office on. Assign a staff member to create accounts for you. Don't lose the passwords.
#33 - Dental Marketing Idea
Write an eBook
An eBook is a great way to showcase yourself as an expert on your website. Share helpful information and grow your patient base today.
#32 - Dental Marketing Idea
Write A Book
For some reason we all give authors more credibility. Writing a book can open doors that few other things can. If you feel you have substantial knowledge on a helpful topic go for it!
#31 - Dental Marketing Idea
Chamber of Commerce
Being a part of the chamber can get your introduced to a lot of important people in your community. It can also help the rank of your website.
#30 - Dental Marketing Idea
Marketing Calendar
Having a marketing calendar can really help you to clarify how much or how little you have going on. Our marketing calendar was front and center in our office.
#29 - Dental Marketing Idea
Weekly Newsletters
If you're going to do a newsletter put a bit of time into it. Don't send out those canned terrible pages to your precious patients. Show them you actually care.
#28 - Dental Marketing Idea
Google Webmaster Tools
Google Webmaster tools is there to give you more insight into your online presence. Use it to watch for errors and to see where you can improve.
#27 - Dental Marketing Idea
Google Analytics
Google Analytics will show you what your potential patients are looking for. Watch the pages they visit and craft your website design to match.
#26 - Dental Marketing Idea
Pay-Per-Click Ads
Google Adwords has been on the rise lately. Changes in the coloring of the ads is causing more people to click on them. I'm giving it a thumbs up in your marketing plans.
#25 - Dental Marketing Idea
Facebook Ads
Facebook advertising has taken the world by storm. It can be very effective, but very few companies are doing good work on this. Buyer beware here. Probably best to call us for advice.
#24 - Dental Marketing Idea
LinkedIn Marketing
I'm not a huge fan of LinkedIn for dental marketing, but the more places you have listings the better. I would setup an account here and start connecting.
#23 - Dental Marketing Idea
Pinterest Marketing
Again, I would have an account here with some pictures and information about your business. Not a place to build your business, but important.
#22 - Dental Marketing Idea
Google+ Marketing
If your Google Business page has errors you're in trouble. This critical business listing area must be step properly. Perfect this or call our expert team.
#21 - Dental Marketing Idea
YouTube Marketing
You must have a YouTube account, but it's also a great place to post testimonials or useful information for your patients. Be the leader in your community.
#20 - Dental Marketing Idea
Twitter Marketing
Twitter is important to have setup, but I wouldn't look at it as a benefit for new patients. Create a listing and keep it active and you will be good to go.
#19 - Dental Marketing Idea
Facebook Marketing
Traditional Facebook posting will generally not produce new patients, but paid Facebook advertising can be a home run. Learn more about his opportunity.
#18 - Dental Marketing Idea
Dental Blogging
Blogging can be very useful for your dental website, but people have to reading the blogs. Just posting blogs that sit there unread will have little impact.
#17 - Dental Marketing Idea
Referral Cards
Referral Cards can be a huge boost to a dental clinic, but they must be passed out properly. Most offices wast this opportunity at new patients.
#16 - Dental Marketing Idea
Guerrilla Marketing
Most dental offices don't need to be this aggressive, but it can be very effective. It depends on how large you want your office to be.
#15 - Dental Marketing Idea
Health Screenings
I rarely see dental offices at shows or events. This is a great way to answer questions and meet new patients. Spend time with the people and grow.
#14 - Dental Marketing Idea
Groupon
Groupon can be a blessing and a curse. It can certainly generate new patients, but the patients it generates are not always the most ideal. Caution here.
#13 - Dental Marketing Idea
TV Advertising
If you have a targeted message TV advertising can be great for a dental practice. Focus on a niche topic for best results.
#12 - Dental Marketing Idea
Billboards
In general I don't feel that billboards are a good idea, but if you have thousands of dollars you want to spend they can be impressive.
#11 - Dental Marketing Idea
Newspaper Ads
Properly crafted newspaper ads can explode a dental practice. The problem is almost no one does them properly. Learn how I harnessed this power.
#10 - Dental Marketing Idea
Monthly Profession
This is a great way for your dental office to become top of mind with local businesses. Show them you care and they will be there for you.
#9 - Dental Marketing Idea
Lunch and Learns
Lunch and learns can be a great way to speak about a service you offer. Lots of possible patients have questions you could answer.
#8 - Dental Marketing Idea
Lead Boxes
Lead boxes can be used for so many different things. They are simple, cheap, and a great way to gather lots of leads. Learn more today.
#7 - Dental Marketing Idea
Outside Dinner Talks
If you like speaking then doing dinner talks can be one of the most powerful marketing tools at your disposal. Learn how we did them.
#6 - Dental Marketing Idea
Kids Day
If you like pediatrics then a kids day might be the answer. An event like this could bring hundreds of new patients into your practice.
#5 - Dental Marketing Idea
Water Massage
Tension is a part of most visits to a dental office. Let your patients relax with the use of water massage.
#4 - Dental Marketing Idea
Business Massage
Businesses are very happy to have massage therapists come in. Use this to grow your practice.
YOU'RE ALMOST THERE...
#3 - Dental Marketing Idea
Office Feel
Help reduce patient tension by having a warm cozy environment. Be the dental office people remark about.
#2 - Dental Marketing Idea
White Board Topics
While your patients are waiting for you why not give them something to think about. Educated patients are great patients.
#1 - Dental Marketing Idea
Dental Website
Today you need a Conversion Optimized website. A website designed to get patients to take action. We can help.
